Center for Entreprenuership announces new Entrepreneurial Marketing Workshop
To build successful companies, entrepreneurs must learn how to do much more with marketing while spending much less. By focusing on the unique marketing challenges and opportunities in fast-growth, entrepreneurial firms, this workshop shows entrepreneurs how to utilize innovative, powerful and cost-effective marketing techniques to win customers and capture markets. Great marketing begins with a fundamental understanding of your market. Consequently, this workshop addresses what entrepreneurs need to know about their customers and provides practical tools for helping entrepreneurs gain and keep customers! By revealing key trends in the emerging marketplace and explaining what they mean, the program helps entrepreneurs develop and implement successful marketing strategies and tactics. The workshop introduces entrepreneurs to a simple but powerful framework for organizing their marketing activities in a customer-centered manner. It provides entrepreneurs with a practical and effective way to deal with the full-range of marketing decision variables to significantly enhance the value creating capabilities in their firms. In addition, the workshop presents methods and techniques for discovering new sources of customer value in areas that entrepreneurs often overlook. The workshop shows entrepreneurs how to utilize guerrilla marketing approaches to achieve high impact marketing results without spending large amounts of money. Entrepreneurs can thus enhance their abilities to leverage resources, stretch resources, discover under-utilized resources and create their own resources. In addition, by providing examples of a variety of guerrilla methods, the workshop will show entrepreneurs ways in which marketing can be used creatively to mitigate and manage the risks facing their firms. Too many entrepreneurs take a reactive and tactical approach to marketing. This workshop shows entrepreneurs how to be more proactive and strategic –and thus far more effective – in developing and implementing their firms’ entire marketing program. In the process, entrepreneurs come to better understand the need for a close relationship between their customers’ buying process and their firm’s selling process. In addition to relevant examples and case studies, the program utilizes questionnaires and worksheets so that each entrepreneur walks away with a customized marketing plan that he or she can use to build their companies. Through this program, entrepreneurs will learn how the right entrepreneurial marketing approach can lead to more profitable enterprises. Facilitators Dmitry Vechkanov and George Gorshkov are successful entrepreneurs and Partners at CMG strategy, a marketing consultancy founded in 1994 that works with major international clients, including American Express, PricewaterhouseCoopers, AIG and DeltaCredit, as well as entrepreneur-owned businesses. Both have conducted seminars and master classes on marketing and business education for The British Council, The American Chamber of Commerce, and the Academy of National Economy. They also served as judges for The American Chamber of Commerce’s MBA competition and The Academy of National Economy’s business plan competition. They were both awarded honors degrees from The Academy of National Economy. As recipients of the Queens Award and the Chevening Awards, they earned their MBAs from the Imperial College Management School in London, which boasts the top-ranked school of entrepreneurship in Europe. They were both nominated for the Ernst & Young Entrepreneur of the Year award in 2003. Time: Seminar from 9:00 – 13:00
About George Gorshkov
George Gorshkov is a seasoned entrepreneur and marketing expert, currently serving as a Partner at CMG strategy. Founded in 1994, CMG has worked with renowned global brands such as American Express, PricewaterhouseCoopers, AIG, and DeltaCredit. In addition to his consultancy work, George has an extensive background in conducting seminars and master classes for prestigious organizations including The British Council and The American Chamber of Commerce. He holds an MBA from Imperial College Management School, where he earned the distinction of being part of the top-ranked school of entrepreneurship in Europe. His expertise and contributions to the field have also earned him a nomination for the Ernst & Young Entrepreneur of the Year award in 2003.