Center for Entrepreneurship Announces Entrepreneurial Marketing Workshop
The Center for Entrepreneurship has announced a new workshop titled 'Entrepreneurial Marketing: Why the Entrepreneur Must Know the Marketing Function'. This workshop aims to help entrepreneurs leverage cost-effective and innovative marketing strategies to attract customers and capture markets. The workshop emphasizes a fundamental understanding of market dynamics and offers practical tools for entrepreneurs to gain and keep customers. It covers key trends in the emerging marketplace and provides a framework for organizing marketing activities in a customer-centered manner. Facilitators Dmitry Vechkanov and George Gorshkov from CMG Strategy will lead the workshop, sharing their extensive experience and successful methodologies.
About Dmitry Vechkanov and George Gorshkov
Dmitry Vechkanov and George Gorshkov are partners at CMG Strategy, a marketing consultancy founded in 1994. They have worked with major international clients such as American Express, PricewaterhouseCoopers, AIG, and DeltaCredit. Both have conducted seminars and master classes on marketing and business education for reputable organizations and have served as judges for notable business plan competitions. They earned their MBAs from Imperial College Management School in London and were nominated for the Ernst & Young Entrepreneur of the Year award in 2003.