Insights on Succeeding Through Franchising at The Center for Entrepreneurship
On March 3, 2006, The Center for Entrepreneurship hosted a significant event centered on achieving success through franchising. The event featured critical discussions by notable participants, including franchisors, franchisees, and industry specialists. One of the speakers was Franchisor Boris Krupkin, the co-owner of Chainaya Lozhka. Mr. Krupkin shared his journey of deciding to franchise his successful fast food business, the steps he undertook to begin the franchising process, the criteria for identifying new markets and partners, and the practices he implements to ensure the integrity of his brand. Another important perspective was provided by Franchisee Alexander Birulin, a partner at MedOK (Invitro franchisee). Mr. Birulin detailed his experience in choosing and working with a franchisor, the support and working capital requirements during the initial phase, and offered recommendations to potential franchisees. OPORA served as the event's media partner.
About the Organizations Involved
Chainaya Lozhka operates as a prominent fast food franchise, specializing in delivering traditional home-cooked meals quickly and conveniently. The brand is well-regarded for its attention to maintaining quality and consistency across its franchises. Invitational's MedOK is a medical diagnostic service franchise known for its commitment to offering reliable diagnostic solutions and extensive support to its franchisees. The organization undertakes only those partners who meet strict quality standards, ensuring a high level of trust and reputation among customers. OPORA is an association of entrepreneurial organizations focused on supporting and advocating for the interests of small and medium-sized businesses. By providing resources, networking opportunities, and advocacy, OPORA plays a critical role in fostering entrepreneurship.