Discover Franchising Success with Industry Experts
The St. Petersburg Entrepreneurship Group recently held an insightful event titled 'Success through Franchising'. Among the confirmed speakers was Olga Sharapova, the franchisor of FORUM Outlet Stores. Ms. Sharapova discussed why FORUM decided to begin franchising its outlet store business in new regions, the steps taken to initiate franchising, criteria for entering new markets, partnering with franchisees, and maintaining brand integrity. She also highlighted both the challenges and positive experiences of franchising. Another key speaker was Elena Kuznetsova, founder of Tender Age (FasTracKids Franchisee). Ms. Kuznetsova detailed her experience in acquiring a FasTracKids franchise, including her reasons for selecting this US-based franchisor, the support received, initial working capital needs, as well as the pros and cons of being a franchisee. Buy Brand magazine expert Viktor Sukhotin discussed the history and current trends in franchising, legal aspects, success stories, common mistakes by franchisors and franchisees, and useful resources to learn more about franchising.
Key Organizations and Their Impact
Buy Brand magazine is renowned for its in-depth analysis and coverage of the franchising industry. Providing a wealth of information on successful franchise models, legal guidance, market trends, and expert advice, the magazine is an invaluable resource for both new and experienced entrepreneurs. Fasttrac, as highlighted by Elena Kuznetsova, is a highly regarded program offering entrepreneurial training and support, particularly beneficial for those entering the franchising sector. Through comprehensive education and mentorship, Fasttrac equips entrepreneurs with the tools necessary to successfully launch and grow their businesses. These organizations, among others, play a significant role in fostering a robust entrepreneurial ecosystem, offering vital resources and support to ensure the success and sustainability of new ventures.